Non GMO Project verified. nongmoproject.org. 10 minute. Success Basmati Rice is an aromatic, long grain rice that is grown in the foothills of the Himalayas. It is known as the Prince of Rice because of its fragrance and subtle nutty flavor. The grains of basmati rice are long and slender and when cooked, the grains stay separate and fluffy. No measure, no mess. This premium rice is the perfect accompaniment for Asian, Middle Eastern and traditional dishes. SuccessRice.com. Share your recipes and thoughts: (at)SuccessRice. Facebook. Twitter. Pinterest. Instagram. Visit SuccessRice.com for a variety of recipes and product information. To prepare rice out-of-the-bag, visit SuccessRice.com/outofthebag. The carton is 100% recyclable. Product of Pakistan.