No artificial colors. From our to yours. 100% whole grain oats your heart will thank you for. These little Os are circular dynamos packed with soluble fiber that is linked with happy, healthy hearts (Three grams of soluble fiber daily from whole grain oat foods, like Cheerios cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Cheerios provides 1 gram per serving) - Thanks for that, whole grain oats! Or just think of them as a delicious start to your day. Either way, it’s 100% oat-loving awesomeness. A whole grain food is made by using all three parts of the grain. Proud sponsor of Celiac Disease Foundation. celiac.org. Box Tops for Education: No more clipping. Scan your receipt. See how at btfe.com.