54 2-ply sheets per roll. 85.8 sq ft. 11 in x 10.4 in. 33% more plus sheets per roll vs regular rolls. 2X more absorbent (vs the leading ordinary brand (11 inch x 8.8 inch) in the US and the Premium Green Leaf brand in Canada). Limited warranty to consumers. Good Housekeeping since 1909. www.bountytowels.com. Made in the USA from domestic and imported materials.