Colgate Total Anticavity Fluoride and Antigingivitis Toothpaste. Paste. New. Gum defense, helps prevent & reduce gingivitis. ADA accepted. American Dental Association. Helps prevent: cavities, gingivitis, plaque, fights tartar, freshens breath, whitens. Colgate Total gum defense paste is uniquely formulated for gingivitis and cavity protection. Helps prevent cavities. Helps prevent gingivitis. Helps prevent plaque buildup. And also: Fights tartar buildup. Fights bad breath. Whitens teeth*. *Whitens teeth with an advanced whitening ingredient that gently removes surface stains. "The ADA council on scientific affairs' acceptance of Colgate Total gum defense toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed." Uses: aids in the prevention of: cavities, plaque, gingivitis. Questions or comments Call toll-free 1-800-468-6502.