All day brilliant shine. Silicon free. Dye free. Paraben free. Since 1945. Hair so healthy it shines. Healthier hair with every wash (Shampoo and Conditioner system vs. non-conditioning shampoo). Protein loss makes hair vulnerable to damage. Pantene's formula with antioxidants is gentle - it reduces protein loss, so hair stays strong. All day brilliant shine. Ice Shine Shampoo with Antioxidants: Gently cleanses to reveal a 24 hour ice-like shine; Use with Ice Shine Conditioner to help smooth the surface of each hair strand, leaving hair touchably soft and shiny. Questions? 1-800-945-7768 or visit www.pantene.com. Made in USA of US and/or imported ingredients.