Real cauliflower florets. Bake n snack. Our wholly story. We're in the business of creating better ways to feed the planet. At Wholly Veggie, our focus is to develop tasty, plant-based products that leave no ecological harm, while promoting health and positive social impact. - David and John. Sweet mustard sauce packet included. Food truck favorites. Finger-lickin, no chicken. Plant based. Truckin before truckin was cool. Rollingreens was founded in 1980 by the Cunningham family and served as Boulder's first organic food truck. In 2011, the company was revitalized by the youngest son, Chef Ko, and his wife, Lindsey. We always strive to use whole, simple ingredients to create tasty food truck inspired food.